Retailers want to stop the bleeding from a multi-year decline in foot traffic and paltry gains in comparable-store sales. Fortunately, some have managed to increase conversion rates and market-basket sizes through a smart combination of process upgrades and new technologies. But the pressure keeps rising, so retailers are testing geolocation solutions to influence consumers in real-time and in the shopping moment. However, geolocation will not work for every retailer. Find out what you need to know before you invest.

Para leer la noticia completa ir al enlace de más abajo

Por Editorial

Deja una respuesta