La consultora GFT Technologies AG, en Alemania, y que tiene oficinas en España, está renovando totalmente los proyectos online de Mercedes-Benz implementando el Software CMS de los suizos de Day, que no tienen presencia alguna en España.


Basel, Switzerland and Irvine, CA, September 23, 2003 – Day, a leading provider of enterprise content management software, today announced that GFT Technologies AG, one of the leading technology companies for integrated e-business solutions in Europe, is revising and implementing the Mercedes-Benz online presence for using Day’s software Communiqué. As a first step, the new Swedish Mercedes-Benz site has just gone online at

All worldwide existing Internet presences for the Mercedes-Benz brand, as well as regional Market Performance Centers (MPCs), will be developed and revised according to a new Mercedes-Benz styleguide. The new overall presence combines global uniformity for the market presence with a very high level of flexibility and cost efficiency. Using Communiqué, an initial implementation with reference content was created in German and English and made available to the Mercedes-Benz national offices in 170 countries and to almost 5,500 dealers. The national offices and dealers then can select specific content for their online presences depending on their objectives and regional preferences.

Day’s Communiqué was selected for the worldwide Mercedes-Benz portal because it enables rapid deployment, high flexibility and multilingual interfaces. Another key requirement was user-friendliness. Communiqué has a highly intuitive user interface, which reduces the learning curve to a minimum for users and allows even inexperienced authors to contribute complex content autonomously. This user-friendly design significantly reduces the costs for updating content.

Por Editorial

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