Business Objects, fabricante de software para Business Intelligence, ha anunciado que la cooperativa agrícola estadounidense Land O?Lakes implementará Enterprise 6 de Business Objects como herramienta estándar de BI. Por otro lado, el Dairy Food Group de Land O?Lakes adquiere otros productos del fabricante, como BusinessObjects Product y Service Intelligence, BusinessObjects Customer Intelligence, así como BusinessObjects Performance Manager.
NOTA DE PRENSA USA DE BUSINESS OBJECTS San Jose, Calif. ? April 29, 2004 — Business Objects, the world?s leading provider of business intelligence (BI) solutions, today announced that Land O?Lakes, a national, farmer-owned food and agricultural cooperative, will deploy BusinessObjects Enterprise 6 as its business intelligence standard. In addition, the Dairy Foods Group at Land O?Lakes purchased BusinessObjects Product and Service Intelligence, BusinessObjects Customer Intelligence, as well as BusinessObjects Performance Manager.By choosing Business Objects as its enterprise solution, Land O?Lakes will look to increase operational efficiencies across the company. The result will be the start of a foundation for future enterprise performance management initiatives at Land O?Lakes. This standardization benefits Land O?Lakes as the company is now able to leverage one business intelligence system to generate information across the enterprise.?By reducing the number of BI tools in its organization, Land O?Lakes achieves greater cost savings, more control of information, and better alignment with its business users,? said Dave Kellogg, senior vice president of worldwide marketing at Business Objects. ?With analytics from Business Objects, Land O?Lakes has the ability to gain a complete understanding of customers and products. By identifying and retaining the right customers, Land O?Lakes maximizes the lifetime value of that customer by keeping them happy and identifying product and promotional campaigns that work.?