Crystal Decisions es una empresa norteamericana, con presencia en España, y que es experta en software de Business Intelligence. Acaba de anunciar que utilizará el ECM de Interwoven para la gestión de todas sus webs internacionales.


10 mar 2003 13:00 GMT 
Interwoven Boosts Productivity Enterprise-Wide at Crystal Decisions, Helps Drive Global Brand Re-Launch

Company Provides Better Customer Service Through Major Time Improvements For Publishing Information Online Using Interwoven

SUNNYVALE, Calif., March 10 /PRNewswire-FirstCall/ — Interwoven, Inc. (NASDAQ:IWOV) , has achieved improved performance and better customer service by implementing the Interwoven 5 platform on its U.S., European, and Asia-Pacific Internet and customer support sites. Integral to the company’s Internet-based brand re-launch, Interwoven allows Crystal Decisions to easily manage all business content while saving time and reducing development costs through streamlined business processes.

«Crystal Decisions’ previous content management system did not offer us the scalability and ease-of-use that was needed to re-launch our more than 5,500 pages of content,» said Pen Clark, manager, content creative and metrics, eBusiness team at Crystal Decisions. «We researched a number of CM offerings, but only Interwoven offered us a solution that allowed us to get our multiple properties up and running in less than six weeks while ensuring a consistent corporate look and feel. We’ve been live with Interwoven for nearly a year now, and can easily point to increased productivity and improved customer service as a result of a successful implementation.»

Prior to using Interwoven, the Crystal Decisions Web team members were the sole content authors. With more than 50 content experts now creating and contributing all content, accuracy and uptime has increased, and the Web team can focus on back-end applications as well as site usability studies, search, and navigation improvements.

Crystal Decisions continues to significantly reduce the cycle-time of publishing critical business information to all of its online properties, more efficiently manage the growth and usage of the sites as a transactional and communication tool, and ultimately improve customer service and employee communications.

«With the global roll-out of content to multiple international and customer support sites, Interwoven enabled Crystal Decisions to effectively maintain a consistent brand across all initiatives,» said Kevin Hayden, vice president, corporate marketing for Interwoven. «With Interwoven, the information available to customers is more timely and effective — and the result is dramatically improved communications with both internal and external audiences.»

In addition to the enterprise-wide Interwoven implementation, Crystal Decisions’ Crystal Reports(R) and Crystal Enterprise software was an integral part of the company’s Internet-based brand re-launch in 2001. Crystal Decisions is using Crystal Reports to measure Internet metrics such as the number of jobs submitted to each site, the number and classification of leads generated by any given campaign, and the overall usage of registration, and other business critical applications. Crystal Decisions’ Crystal Enterprise product is used to distribute and schedule the reports available to the business. As a result, the company has been able to keep track of the amount of time saved and increase productivity of contributors. In 2002, Crystal Decisions was able to publish over 3,000 edits to its European sites, reducing the need for additional staff.

About Crystal Decisions

Crystal Decisions, a privately held company, is one of the world’s leading information management software companies with more than 14 million licenses shipped. Since 1984, Crystal Decisions has powered winning organizations with one of the fastest ways for employees, partners and customers to access the information they need to make the best decisions and ultimately reduce costs and increase productivity. The Crystal brand is among the most trusted names in enterprise reporting and more than 345 Independent Software Vendors (ISVs) have standardized on Crystal Decisions solutions. Headquartered in Palo Alto, Calif., Crystal Decisions has more than 25 offices worldwide and can be found on the Internet at

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