Under Armour announced a strategic partnership with IBM (NYSE: IBM) to create and provide meaningful data-backed health and fitness insights, powered by IBM Watson’s cognitive computing technology. Under Armour’s new UA Record™ combined with a Cognitive Coaching System will serve as a personal health consultant, fitness trainer and assistant by providing athletes with timely, evidence-based coaching around your sleep, fitness, activity and nutrition, including outcomes achieved based on others «like you.»

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