The NRF show is underway right now in New York City. Coming right after the holiday season, we know the sales performance results for 2014. In the US, 2014 holiday sales grew by a modest 4 percent compared to 2013. Shoppers continue to be very price sensitive and pragmatic in their purchases. To achieve growth retailers had to offer deep discounts and door-buster specials. Given that the 2015 economic forecast is lukewarm, retailers can continue to expect thrifty consumers.

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Por Editorial