Now in its 3rd year, EKN’s annual Analytics in Retail industry benchmark is based on a survey of 200+ retailers. Consistent with findings of past studies, retailers continue to view analytics as extremely strategic, yet struggle to derive commensurate value from their analytics investments. 80% state they lag behind Amazon in terms of the strategic use of analytics.
In this report we present findings and analysis from the research and outline a 4-step approach for retailers to bridge this value realization gap. Each section contains specific short, medium and long-term recommendations and retailer best practices